Description

Producer
MARTINI® captures the spark that set two men on a lifelong quest to make their stamp on Italian culture. Alessandro Martini – a spirited entrepreneur with a global vision – and Luigi Rossi – a creative muse whose botanical fragrances would lure noses along Turin’s via Dora Grossa… The year was 1863 when their newfound partnership was manifested in their first vermouth: The MARTINI® Rosso. This original blend remains the same to this day. These are the words immortalised on the gates of Casa Martini. “Where there’s a will, there’s a way”, echoes the shared vision of Alessandro Martini and Luigi Rossi to represent the greatest in Italian quality and style. Since 1864, the fields of Pessione in northern Italy are where our heart calls home. The Turin-Genoa railway line passes right beside us, which was key to our ambition of expansion. Generations of families have built Martini to what it is today. Local faces are rich with pride and the air is sickly sweet with the aroma of our vermouth. Our artisans of today are 8th generation MARTINI® masters. Each following in the footsteps of their predecessors. All dedicated craftsmen and custodians of MARTINI®’s quality and integrity. The only three people worldwide to know Mr. Rossi’s original recipe. Originally from a village just outside our home of Pessione, and a student of the world-renowned Scuola Enologica di Alba, where many MARTINI® experts have honed their craft. After 18 years of training, Musso succeeds the 30-year tenure of former master blender, Luciano Boero. MARTINI®’s original recipe remains guarded under lock and key. Our masters know it only by scent and taste. Over 500 botanical samples pass under Ivano’s nose each year, and only the combined experience of himself and Beppe can maintain Luigi Rossi’s legacy.